Employees as brand champions - or inadvertent brand destroyers
"How's work going?", the standard question when we meet up with friends for drinks. How many employers forget (don't realise?) exactly how open our friends are about what's going on at work?
The jerk that everyone knows about but no-one will do anything about, the inconsistency between stated values and what actually happens in the workplace, the leader who may be AWOL they haven't been seen for so long...
Employees could be great brand champions for your business, or inadvertent brand destroyers. And this impacts the bottom line. Check out this research which shows exactly how much it costs your business by having a bad employer brand.